Your organisation’s website might be great for describing your products or services, but sometimes the focus is too broad for effective marketing. Microsites enable you to deliver only relevant information to your audience, without competing content.
Adding content to your organisation’s website can be very restrictive. A microsite can easily be edited and customised, giving you complete control without dependence on your IT department.
Microsites can be created in minutes, without the need for a web developer. You save thousands in programming costs and you don’t have to waste time waiting for a developer to become available.
With a personalised URL, a microsite can be used to talk directly to your customer, incorporating information specific to the individual. This allows you to provide greater relevance in your content,
and a more compelling message.
All microsite responses can be reviewed in real-time, allowing you to measure the effectiveness of your campaign and ensure you are reaching your target market. Incorporating simple surveys into your microsite can help you find out more about your audience and help to generate real leads.
Here's a list of handy tips for getting the most out of your microsite:
When your campaign expires and it’s time to take down a microsite, make sure you hold onto its domain name — you can redirect residual traffic to the parent site.
Key messages and calls to action should be located high on a page for greater visibility when visitors scan the content. You should also repeat your call-to-actions multiple times throughout the site to increase your chance of conversion.
Creating a site map will help you to scope out your microsite, cross-check that you have all the content you need and it can help you to clarify the user journey.
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using MicrositeBuilder at no cost —
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Take a look around a sample site from MicrositeBuilder and see the features
in action.
