Lead Generation and qualification via one or many mediums executed simultaneously
MicrositeBuilder microsites can be used to generate and qualify leads via personalised mediums (direct mail, email and SMS) as well as non-personalised mediums (unaddressed mail, Google AdWords, radio, television, newspaper, magazines and billboards). Campaign recipients are directed to their own microsite to learn about your product or service. They can confirm their details (or add their details in the case of non-personalised mediums) and then answer a few questions which help you determine if the respondent is a good fit for your business. The questions can be designed so that the respondent effectively “talks themselves” into a meeting with your sales people to progress the lead.
Competitions, promotions
and offers
Microsites are ideal for competitions — they can feature entry forms, games, surveys, social media integration and terms and conditions. A microsite can have its own look (without compromising or conforming to a main site or brand) and once a competition concludes, it can be taken down.
Event invitations, registration
and RSVPs
Microsites can dramatically streamline event RSVPs and registration processes by enabling invitation recipients to enter or click on a PURL, confirm their details, attendance, food preferences and more. They can also view maps and agendas and can receive confirmation and reminders by email and sms. Those who don't respond can automatically be reminded by email.
Market research, surveys
and questionnaires
MicrositeBuilder is ideal for generating survey and questionnaires and offers a friendly results dashboard where you can view and download your data. To maximise the response rate, MicrositeBuilder can dynamically generate personalised coupons to incentivise your audience to respond.
Online training programs
and assessments
Microsites can provide discreet, secure online access to training programs and can be used to inform, test and track participants anytime, anywhere. With MicrositeBuilder you can securely deploy training modules and notify participants via email or sms. Modules can be customised per organisation or participant, feature test questions, contact forms, downloadable pdfs and they can be taken down once a course or module is completed and they can be duplicated and redeployed for new customers and organisations.
Highly targeted, local area
marketing
Personalised microsites can be highly targeted. Content can easily be hyper-localised to allow for cultural differences like colors and imagery, colloquial language, currency, specific spelling and alternate pricing.
Intra-organisation clubs
and group sites
Microsites are perfect for clubs and groups within an organisation. They don't have to conform to the design of a parent site, they can be temporary and they can be password protected. And because MicrositeBuilder makes it easy to create and deploy microsites, anyone can build a simple site for their group or interest without investing in design and development.
