Why give MicrositeBuilder a try?

Anyone can use it MicrositeBuilder’s user-friendly interface and simple step-through process enables anyone to build and deploy a highly customised personalised microsite in a matter of hours. > learn more	It will streamline your costs and lead times Because you don’t need to rely on programmers or web designers you can substantially reduce your costs and lead times. > learn more
It’s highly customisable Skin your sites with custom colours, fonts and graphics for greater consistency with your brand or campaign. Add forms, links, social media integration, coupons, password protection and more. > learn more	You can use any domain name Deploy your sites under any domain name you choose. You can generate personalised URLs (PURLs), upload pre-generated PURLs or use fixed URLs. > learn more
Generate coupons, emails and sms Incentivise your audience by incorporating a personalised coupon. Send emails and text messages for confirmation or reminders. > learn more	It’s measurable MicrositeBuilder provides valuable insight into the activity of users — enabling you to closely monitor response rates, download data and identify real leads. > learn more

Why use microsites?

Microsites provide greater focus

Your organisation’s website might be great for describing your products or services, but sometimes the focus is too broad for effective marketing. Microsites enable you to deliver only relevant information to your audience, without competing content

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Microsites give you flexibility

Adding content to your organisation’s website can be very restrictive. A microsite can easily be edited and customised, giving you complete control without dependence on your IT department.

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Microsites save time and money

Microsites can be created in minutes, without the need for a web developer. You save thousands in programming costs and you don’t have to waste time waiting for a developer to become available.

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Getting the most out of your microsite

Don’t let your domain name expire

When your campaign expires and it’s time to take down a microsite, make sure you hold onto its domain name — you can redirect residual traffic to the parent site.

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Keep important stuff ‘above the fold’

Key messages and calls to action should be located high on a page for greater visibility when visitors scan the content.

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Plan your microsite with a site map

Creating a site map will help you to scope out your microsite, cross-check that you have all the content you need and it can help you to clarify the user journey.

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